Metrics That Matter: Elevating Online Visibility through Strategic SEO

Company Snapshot

Metriks Education Inc. is a pioneering force in the realm of Functional Capacity Evaluations (FCEs). Their dedication to tailored solutions sets them apart, providing certification training, evaluation tools, software, and comprehensive FCE packages. By streamlining the FCE process, Metriks empowers healthcare practitioners and evaluators to focus on patient rehabilitation. With their innovative approach and commitment to ergonomic principles, Metriks simplifies data collection, report writing, and ensures efficient FCE testing.

Metriks Education Inc. sought to optimize their online presence. Northern Devs crafted a tailored SEO strategy that elevated their brand visibility, attracting more targeted audiences and increasing exposure.

Objective Overview

Northern Devs partnered with Metriks Education Inc. with the objective of optimizing their online presence through comprehensive SEO implementation. Our scope of work included strategically incorporating targeted keywords, optimizing meta tags, and refining image optimization to improve search engine rankings. By focusing on these key areas, we aimed to enhance Metriks' visibility in the digital landscape, drive organic traffic growth, and ultimately increase brand exposure. Through meticulous execution and a human-centric approach, we successfully positioned Metriks for online success, aligning their digital presence with their business goals.

Project At-A-Glance

Metriks Education Inc. entrusted Northern Devs with implementing effective SEO strategies to enhance their online visibility. We meticulously incorporated targeted keywords, optimized meta tags, and fine-tuned image optimization to improve search engine rankings. Leveraging our expertise in Shopify, we seamlessly customized the website using Liquid and CSS. Through a collaborative approach, we successfully boosted Metriks' online presence, driving organic traffic growth and amplifying their brand visibility in the industry.

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Skills Deployed

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UI Design

In our collaboration with Metriks Education Inc., we applied a diverse range of skills to achieve exceptional results. Beyond our technical expertise, we immersed ourselves in understanding the industry-specific keywords and phrases that were crucial for effective SEO implementation. With our keen eye for copywriting and attention to detail, we seamlessly integrated these keywords into the existing content, optimizing it for search engines while maintaining a natural and engaging tone. Our non-technical skills, such as communication, collaboration, and project management, played a vital role in ensuring a smooth workflow and delivering a successful SEO strategy. By combining our technical prowess with our expertise in crafting compelling copy, we not only boosted search engine rankings but also created a seamless user experience that resonates with Metriks' target audience.

Tech Stack Breakdown




For the project with Metriks Education Inc., we leveraged their existing chosen technology, Shopify, as the foundation of our development efforts. To cater to their unique requirements, we skillfully customized the Shopify platform using Liquid and CSS. This allowed us to seamlessly integrate our SEO strategies and make necessary edits to enhance the website's performance and user experience. By harnessing the power of these technologies, we not only ensured a robust and reliable foundation but also tailored the platform to align perfectly with Metriks' branding and functionality needs.

Our Strategy

To achieve our goals in optimizing Metriks Education Inc.'s online presence, we developed a strategic approach that encompassed thorough research, meticulous planning, and agile execution. We began by conducting in-depth keyword analysis to identify the most relevant and impactful terms for their industry. With these insights, we formulated a comprehensive SEO strategy that encompassed targeted keyword implementation, optimized meta tags, and image optimization. Throughout the project, we maintained open lines of communication with the Metriks team, ensuring a collaborative and iterative process. By combining our technical expertise, creativity, and attention to detail, we successfully implemented SEO best practices that resulted in improved search engine rankings, increased organic traffic, and heightened brand visibility for Metriks Education Inc.

Project Collaborators

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Ready to unlock the full potential of your online presence? Contact Northern Devs today and let us leverage our expertise to elevate your business. Whether you're seeking to improve search engine rankings, drive organic traffic growth, or enhance your brand visibility, our team is here to help. With a proven track record in implementing effective SEO strategies, we'll tailor a solution that aligns with your unique goals and industry. Take the first step towards online success by reaching out to Northern Devs today.

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